During the Spring Festival holiday this year, Lhasa, Tibet autonomous region, received nearly 287,000 tourist visits, an increase of 18.8 percent year-on-year, Tibet Daily reported.
During the same period, tourism revenues exceeded 285 million yuan ($42 million), up 15.8 percent year-on-year, according to the city's tourism development bureau.
The regions tourism development department released a statement in late December, launching a new round of its Winter Tour Campaign on Jan 1 to attract more tourists to the region in winter. The campaign will continue until March 15.
Tibet is a famous destination for tourists from around the world, but it sees fewer visitors during the winter months. Tourism-related businesses have been closed for months in the past.