China's cinemas reopened on July 20, but many industry analysts said they need new films to regain their vigor.
According to Mao Yan, between August 14 and 16, the total box office was more than 185 million yuan ($26.71 million), the highest since the reopening.
Analysts pointed out that with the National Day holiday in October approaching, if cinemas still seem safe, the seat occupancy rate is expected to return to the level of the same period in previous years.
Meanwhile, with high-quality films from the first half of the year queued up for release, the film industry is expected to usher in a belated boom.
(Produced by Bao Shuyu)