On December 4, 2024, UNESCO inscribed Spring Festival, social practices of the Chinese people in celebration of the traditional new year, on the Representative List of the Intangible Cultural Heritage of Humanity. To mark this recognition and introduce the Chinese New Year to global audiences, the People's Daily New Media Center has released a music video for the original hip hop track "This is Spring Festival." Watch and immerse yourself in the festive vibes of Chinese New Year.