China's Ministry of Commerce (MOFCOM) on April 13, 2026, released a promotional video for the "Shopping in China" campaign, as the sixth China International Consumer Products Expo (CICPE) opened the same day in Haikou, capital of South China's Hainan Province. First launched in 2025, the campaign is a nationwide initiative promoting shopping, dining and tourism, creating diverse consumption scenarios and fostering a more welcoming international consumption environment.