At the 2026 China International Consumer Products Expo in Haikou, Hainan, more than 3,400 global brands gathered to explore new opportunities—the first major show since the launch of island-wide special customs operations in the Hainan Free Trade Port and China's 15th Five-Year Plan. This backdrop makes the expo a window on China's investment vitality, with policy dividends, precise tools and smooth exhibition results as highlights. People's Daily reporter Zhan Huilan tours the floor, speaking with global executives about their confidence in China and the expo's role as a gateway to long-term opportunities. (Produced by Zhan Huilan, Chu Jun, Xie Runjia, Zou Yun, Fu Junjie and interns Zhou Yishuang and Zhang Shuo; Cover image by Chu Chu)