In covering the sixth China International Consumer Products Expo (CICPE) in Haikou, Hainan Province, People's Daily reporter Zhan Huilan has observed how eye-catching products dominated media headlines and drew large crowds. In this video, she explores the deeper logic behind consumer purchasing decisions and the broader trend of consumption upgrading. (Produced by Zhan Huilan, Wang Donghui, Cao Wenxuan, Qiao Wai, Di Jingyuan and interns Wang Yiwen and Han Yuxin; cover image by Chu Chu)