Tasting economics at CIIE: Global business in a single bite
At the China International Import Expo (CIIE), queuing for free samples is practically a rite of passage. But behind every bite of chocolate or sip of ice wine lies the "economics of taste testing"—a testing ground where global brands decode the Chinese palate and turn quick feedback into cross-border deals. Can a single sample secure shelf space in China? Discover how global flavors find their foothold. (Produced by Wang Yuting, intern Wang Shuyi and Li Zhenyuan)