How did a candy wrapper become a hit overseas? The design appeal of a time-honored Chinese brand

The 9th China International Import Expo (CIIE) is held in Shanghai from November 5 to 10. This year's CIIE cultural exchange exhibition features 60 booths, the largest number in the event's history, with six dedicated sections showcasing time-honored Chinese brands and other cultural highlights. Among them, the White Rabbit booth has attracted visitors from China and abroad. In August this year, the iconic candy wrapper was hailed on overseas social media as "a stroke of genius in graphic design," with a related post garnering more than 6 million views in just three days. Why does a candy wrapper designed decades ago continue to capture hearts today? Let's take a closer look! (Produced by Wang Pingping and Wang Yuting)