TRENDING Starbucks' Italian dream comes true, but it's not cheap

TRENDING

Starbucks' Italian dream comes true, but it's not cheap

VCG

22:54, November 09, 2018

A visit to an Italian coffee bar in 1983 inspired Howard Schulz. Thirty-five years later the now Chairman of Starbucks is opening up in Milan. It's the coffee chain's first foray into the market which invented the espresso.

Italy - with its 57,000 cafes - is the fourth biggest coffee drinking nation. But a caffeine fix is often considered a way of life rather than a treat. And Starbucks' decision to focus on top quality may be a gamble in a country used to paying half what an espresso costs here.

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