A winter coat by a Chinese fashion label became a best-seller on Amazon after going viral on social media. The headquarters of the label is in Jiaxing, East China's Zhejiang Province, it was founded in 2006 and started selling online in 2010, mainly targeting consumers in North America and Western Europe.
The jacket has been reviewed more than 6,000 times on the e-commerce site and comes in five colors, with shoppers saying they are delighted to have got their hands on one.
(Video source: Pear Video ,compiled by Yan Yiqiao)