Understanding young Chinese consumers

<p>To make sense of the constantly changing Chinese market, one needs to figure out the spending preferences of young buyers. But where to start first in a stack of bills and spreadsheets? Some fast statistical facts derived from their everyday activities may help sum up how they have become a defining voice in setting consumption trends and shaped the landscape of various industries in the country.</p><p><span style="color: rgb(127, 127, 127);">(Produced by Chen Lidan, Zhan Huilan, Wang Zi, Li Bowen, Huang Tianyu and Pei Zhangshuai)</span></p><p><strong><span style="color: rgb(0, 0, 0);"></span></strong></p><p><br/></p><p><strong><span style="color: rgb(0, 0, 0);"><br/></span></strong><br/></p>