WORLD California sues U.S. e-cigarette firm Juul


California sues U.S. e-cigarette firm Juul


16:27, November 19, 2019

LOS ANGELES, Nov. 18 (Xinhua) -- A lawsuit against the San Francisco-based e-cigarette maker Juul Labs Inc. (Juul) was filed Monday in California for "deceptive marketing practices" targeting minors.

A joint lawsuit filed by California Attorney General Xavier Becerra and his Los Angeles counterpart alleged that Juul targeted young people through advertising but failed to verify the age of its consumers.

"We will go after anyone who uses deceptive business practices to harm our people," Becerra said.

The lawsuit also alleged that Juul violated the privacy rights of minors by sending marketing material to the email addresses of underage individuals who failed age verification on Juul's website.

Becerra said that Juul, whose sales account for more than 64 percent of all e-cigarettes in the United States according to the U.S. Centers for Disease Control and Prevention (CDC), should be responsible for creating "a public health epidemic."

The lawsuit seeks to make Juul pay 2,500 U.S. dollars for each violation of the state's business and professions code.

California's lawsuit came as the cases of vaping-related lung disease in the country exceeded 2,000, causing 39 deaths as of Nov. 5, according to the CDC. Most of the patients were young white males. 


(Photo: VCG) 

Terms of Service & Privacy Policy

We have updated our privacy policy to comply with the latest laws and regulations. The updated policy explains the mechanism of how we collect and treat your personal data. You can learn more about the rights you have by reading our terms of service. Please read them carefully. By clicking AGREE, you indicate that you have read and agreed to our privacy policies

Agree and continue