A woman leaves a shop with sale advertisements on its doors in Rome, Italy, July 4, 2026. Most regions across Italy have kicked off their summer sales. (Xinhua/Wang Kaiyan)

People rest near a shop with sale advertisements on its windows in Rome, Italy, July 4, 2026. Most regions across Italy have kicked off their summer sales. (Xinhua/Wang Kaiyan)

People walk past a shop with a sale advertisement on its window in Rome, Italy, July 4, 2026. Most regions across Italy have kicked off their summer sales. (Xinhua/Wang Kaiyan)

People walk by a sale advertisement of an eyewear shop in Rome, Italy, July 4, 2026. Most regions across Italy have kicked off their summer sales. (Xinhua/Wang Kaiyan)

A sale advertisement on a shop window is seen in Rome, Italy, July 4, 2026. Most regions across Italy have kicked off their summer sales. (Xinhua/Wang Kaiyan)

A man looks into a shop window with a sale advertisement in Rome, Italy, July 4, 2026. Most regions across Italy have kicked off their summer sales. (Xinhua/Wang Kaiyan)

A man rides past sale advertisements of a shop in Rome, Italy, July 4, 2026. Most regions across Italy have kicked off their summer sales. (Xinhua/Wang Kaiyan)

People walk past a shop with a sale advertisement on its window in Rome, Italy, July 4, 2026. Most regions across Italy have kicked off their summer sales. (Xinhua/Wang Kaiyan)