Chinese Ambassador to Malaysia Ouyang Yujing speaks at the ASEAN-China Tourism Dialogue in Langkawi Island, Kedah, Malaysia, July 22, 2026. The event was held here on Wednesday, aiming to further deepen tourism cooperation between China and ASEAN. (Photo by Chong Voon Chung/Xinhua)

KUALA LUMPUR, July 22 (Xinhua) -- The ASEAN-China Tourism Dialogue was held on Wednesday in Langkawi Island, Kedah, Malaysia, aiming to further deepen tourism cooperation between China and ASEAN.

Malaysia's Minister of Tourism, Arts and Culture Tiong King Sing said in his keynote address that ASEAN and China have enjoyed a strong and long-standing partnership.

"There is still huge potential ahead by improving connectivity, making travel easier, promoting sustainable tourism, and developing new tourism products together. ASEAN and China can create even greater opportunities for shared growth and prosperity," Tiong said.

For his part, Chinese Ambassador to Malaysia Ouyang Yujing said in his address that China and ASEAN countries are close neighbors linked by mountains and rivers and connected through cultural ties. He expressed hope that the dialogue would serve as an opportunity to explore new pathways for China-ASEAN tourism cooperation and inject new impetus into the high-quality development of regional tourism.

During the event, tourism officials and industry representatives from China, Malaysia, Cambodia, Indonesia, Laos, Thailand and Vietnam held in-depth discussions on topics including the resilience of regional tourism cooperation, digital intelligence and tourism innovation, as well as cultural heritage and creative tourism, sharing experiences and exchanging views on future trends.

Guests attend a panel discussion during the ASEAN-China Tourism Dialogue in Langkawi Island, Kedah, Malaysia, July 22, 2026.

The event was held here on Wednesday, aiming to further deepen tourism cooperation between China and ASEAN. (Photo by Chong Voon Chung/Xinhua)

Malaysia's Minister of Tourism, Arts and Culture Tiong King Sing speaks at the ASEAN-China Tourism Dialogue in Langkawi Island, Kedah, Malaysia, July 22, 2026.

The event was held here on Wednesday, aiming to further deepen tourism cooperation between China and ASEAN. (Photo by Chong Voon Chung/Xinhua)