Paris (People's Daily) - Chinese tech giant Tencent announced Thursday an initiative to let museums share their collections with people anywhere in the world, by integrating technologies such as audio guides,  artificial intelligence and virtual reality.

The Digital Global Museum Initiative will enable more people to experience traditional culture in innovative ways, promoting multicultural exchange, said Tencent senior executive Seng Yee Lau at the Cannes Lions International Festival of Creativity (Cannes Lions) on Thursday.

A panel discussion at the Cannes Lions International Festival of Creativity. (Photos : People's Daily)

Lau said that Tencent hopes to create a comprehensive digitalized solution which functions like a digital assistant and virtual tour guide for museums.

The global initiative was introduced following Tencent’s successful experience in creating similar programs in China. In 2017, Tencent forged strategic collaborations with the Palace Museum and Dunhuang Academy to provide digital solutions to preserve and promote cultural heritage through the integration of digital technology and Internet service platforms. More users, especially young people, are able to experience the unique culture and historical background of places like the Dunhuag Mogao grottoes.

The venue of the Cannes Lions International Festival of Creativity. (Photos : People's Daily)

Earlier this month, Tencent's charity platform featured 35 disappearing Dunhuang murals in a creative and interactive showcase, and allowed users to make donations toward preservation efforts.