(File photo: AP)
New York (People’s Daily) – The United Nations announced today the launch of the SDG Media Compact, an initiative that aims to advance awareness of the Sustainable Development Goals by inspiring media and entertainment companies to leverage their resources and creative talent.
“I am proud to present you the SDG Media Compact,” Channels Media Group-Nigeria Chairwoman Olusola Momoh said. “We are an alliance of news and entertainment media and we are committing to work with the United Nations to foster public discourse and spur action on the Sustainable Development Goals. We will increase our content on the issues spelled out in the 2030 Agenda and discuss solutions. Where necessary, we will hold Governments to account for the bold promise they have made to their people and to the world.”
The founding members of the SDG Media Compact already comprise an audience of billions spanning over 80 countries on four continents and more companies are expected to join.
“Together, we commit to playing our part to achieve the Sustainable Development Goals,” Momoh said.
“Achieving the Goals by 2030 will require concerted actions by everyone,” Under-Secretary-General for Global Communications Alison Smale said at the launch event. “By telling stories, news and entertainment media have a critical role in multiplying messages and propagating new ways of behaving. As major players in fostering the SDG discourse, they are also key in holding governments accountable.”
The SDG Media Compact is an initiative of the UN, which is inclusive and aims to embrace media companies from all regions and all platforms. Participating organizations will have the opportunity to create content partnerships with the UN, whereby the organization will increase its efforts to source and share high-value media content and newsworthy opportunities relating to the Sustainable Development Goals. Regular monitoring and review meetings will gauge engagement.