A $13.9 billion industry, and everyone wants a piece of it. Chinese and global toy brands aren't just sharing the expo floor at CIIE 2026, they're building the next collectible sensation together.

The 9th China International Import Expo (CIIE) is held in Shanghai from November 5 to 10. This year's CIIE cultural exchange exhibition features 60 booths, the largest number in the event's history, with six dedicated sections showcasing time-honored Chinese brands and other cultural highlights. Among them, the White Rabbit booth has attracted visitors from China and abroad. In August this year, the iconic candy wrapper was hailed on overseas social media as "a stroke of genius in graphic design," with a related post garnering more than 6 million views in just three days. Why does a candy wrapper designed decades ago continue to capture hearts today? Let's take a closer look! (Produced by Wang Pingping and Wang Yuting)

Editor's Note: Zhang Jing is the editor-in-chief at the Maclmlen Studio. The opinions expressed in this article are of the author, and not necessarily those of CGTN.

The ninth China International Import Expo (CIIE) concluded in Shanghai on Tuesday, with one-year intended deals reaching a record high of $85.45 billion, up 2.3 percent from the previous edition.

The second China-Canada Strategic Economic and Financial Dialogue was held in Vancouver, Canada, where the two sides agreed to enhance financial cooperation, including financial services market access, and exchanges between capital market and financial regulatory authorities.

The value of intended deals reached at the ninth China International Import Expo rose 2.3 percent year-on-year, setting a new record of $85.45 billion, Xiao Lu, deputy director of the CIIE Bureau said at a news briefing on Tuesday, following the conclusion of the six-day exhibition.