PD Talk PD Talk | Rebranding China through BRI: Martin Liu

PD Talk

PD Talk | Rebranding China through BRI: Martin Liu

19:45, April 25, 2019

In this episode of People's Daily Talk, we are pleased to be joined by Mr. Martin Liu, associate dean and professor of marketing and innovation at the Nottingham University Business School China, who is also the dean of the Zhejiang Branding Academy.

He thinks the Belt and Road Initiative is one of the ways for us to connect to the international market in a much deeper way. 'So, how do we brand ourselves? How do we make people perceive us as a country that generates high quality products? That is the challenge. Not the challenge of the manufacturing process itself'.

'This is a national branding issue. It could be a stereotype, and how do we change it remains something everybody needs to work on'.

He suggests that manufacturers start changing their mindset and focus on quality. 'The products that come out of China would be of good quality, but at a reasonable price, and that could be a valuable proposition that we could bring to the world.'

From his observation,  the Second Belt and Road Forum for International Cooperation is going to center around building trust and consultations, which is very close to our Chinese culture of promoting harmony and collaboration. 

Please click on the video for more details.

(Produced by He Jieqiong, Qiao Wai, Zhao Dantong and Jiang Jianan)

Terms of Service & Privacy Policy

We have updated our privacy policy to comply with the latest laws and regulations. The updated policy explains the mechanism of how we collect and treat your personal data. You can learn more about the rights you have by reading our terms of service. Please read them carefully. By clicking AGREE, you indicate that you have read and agreed to our privacy policies

Agree and continue