PD Talk PD Talk | 'China market critical for multinationals to not be left behind': Joshua Cohen

PD Talk

PD Talk | 'China market critical for multinationals to not be left behind': Joshua Cohen

People's Daily app

16:38, June 28, 2019

 In this episode of People's Daily Talk, we are very pleased to be joined by Joshua B. Cohen, Vice President of Content Licensing and Distribution at PR Newswire, who has more than 30 years of experience in the development and distribution of business and financial news, and is also a witness to China’s rapid development over the decades.

“You didn't have enough information about China at that time, nothing really came out.” He shares his own experience. “But now, the people and media we have worked with have mastered this even better than any of their counterparts abroad, and that’s how quickly they have mastered the use of the technologies involved and understanding how to get the message out.”

He believes “China is particularly important” and “interest in this market is huge”. He also argues that “any company cannot claim a leadership role if it does not have presence and a road map and strategy for what they plan to do in China”.

“China is at a turning point, the world is at a turning point. It is a huge opportunity for China to take a real leadership role in formulating where the world is going forward.” He says. 

Please click on the video for more details.

(Produced by He Jieqiong, Zhao Dantong, Liang Peiyu, Qiao Wai, Yan Yiqiao and Yao Xia ; Story written by He Jieqiong )


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