BUSINESS China's sports sector flocks to online services amid epidemic

BUSINESS

China's sports sector flocks to online services amid epidemic

People's Daily Online

10:47, February 26, 2020

Chinese sports companies are flocking to online services to realize stable development amid the novel coronavirus epidemic as more Chinese people shun outdoor activities.

(Photo: Xinhua)

During the Spring Festival holiday, fitness app Keep and the General Administration of Sports of China launched a seven-day fitness plan to encourage users to keep on exercising at home. Together with several fitness service platforms and fitness fanatics, Keep introduces live broadcasts of fitness classes for its users.

Alisports, the sports arm of e-commerce giant Alibaba, has worked with world champions, including Mo Huilan, Yang Wei and Chen Yibing, for its fitness live broadcasts, and developed interactive courses.

Popular online services also promote sales of relevant sports goods, bringing new opportunities for the sports industry.

Data continues to indicate that yoga mats and activity trackers sold well on its online store during the Spring Festival holiday.

"By virtue of the advantages of our own platform, Keep sees better online sale revenues than the same period of the previous years," said Li Ruoming, chief public relations officer of the platform.

Another online sports platform PP Sport has also opened new fitness courses and is offering discounts for indoor fitness equipment. As a result, sales of such products soared 67 percent year-on-year.

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