Nike is closing older stores, introducing sport-specific formats, and streamlining online distribution in China, as the US sportswear giant steps up efforts to turn around its business in China — one of its most important markets.

Tapestry Inc will deepen its presence in China by attracting younger consumers, expanding its retail network, and tapping into local innovation, as the United States-based fashion group seeks to sustain growth in China and across the Asia-Pacific region.

The ninth China International Import Expo (CIIE) concluded in Shanghai on Tuesday.

A $13.9 billion industry, and everyone wants a piece of it. Chinese and global toy brands aren't just sharing the expo floor at CIIE 2026, they're building the next collectible sensation together.

The 9th China International Import Expo (CIIE) is held in Shanghai from November 5 to 10. This year's CIIE cultural exchange exhibition features 60 booths, the largest number in the event's history, with six dedicated sections showcasing time-honored Chinese brands and other cultural highlights. Among them, the White Rabbit booth has attracted visitors from China and abroad. In August this year, the iconic candy wrapper was hailed on overseas social media as "a stroke of genius in graphic design," with a related post garnering more than 6 million views in just three days. Why does a candy wrapper designed decades ago continue to capture hearts today? Let's take a closer look! (Produced by Wang Pingping and Wang Yuting)

Editor's Note: Zhang Jing is the editor-in-chief at the Maclmlen Studio. The opinions expressed in this article are of the author, and not necessarily those of CGTN.