From lattes to kennels, China's rural towns tap booming pet economy to spur growth
SHANGHAI, April 11 (Xinhua) -- A latte topped with cat-shaped foam, a guest room designed for boarding dogs and a pet-themed obstacle race are among the scenes drawing attention in Shuxin Town in Shanghai, where local authorities are betting on the fast-growing pet economy to revitalize rural areas.In Yuejin Village, a former village committee office has been transformed into a pet-friendly cafe. Outside, a courtyard features designated dog parking spots equipped with leashes, water dispensers and cleaning supplies.Many cafes in urban areas now allow pets, but we offer larger spaces and more comprehensive services, said Chen Yinghao, a barista.Nearby, a boarding facility has filled more than 30 percent of its 70 dog kennels within two months of opening, with an average stay of around 20 days.The scenes reflect a broader shift taking shape in the town.China's pet economy has surged in recent years, fueled by urban lifestyles and rising spending on companion animals. According to a 2026 industry report, the number of pet dogs and cats in China's urban areas reached 126 million in 2025, driving the pet consumption market to 312.6 billion yuan (about 45.5 billion U.S. dollars). The market is expected to expand further to 405 billion yuan by 2028.Experts say rural areas, with lower costs, more space and better ecological conditions, are increasingly attractive for pet-related businesses seeking new growth opportunities.For decades, Shuxin's economy relied heavily on agriculture, with limited income streams for local residents. The pet industry, officials say, offers higher added value and stronger consumer appeal.The town has become one of the first in Shanghai to roll out targeted policies supporting the pet industry. As companies across the pet supply chain move in, it aims to capitalize on both rising consumer demand and expanding industrial opportunities.A recently released policy package sets out 15 measures across five areas, including infrastructure, industry ch...
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